A haircut with a “hairy” twist has become a big hit on Instagram.
Hairdresser Kristen Fowler has amassed more than 1.5m followers on her account and her own YouTube channel with the hashtag #hairdressershairday, which translates to “hair dresser day”.
“It was just me getting a haircut, so I thought it was going to be funny to post a funny video of myself doing it,” Ms Fowler told BBC Radio 4’s Today programme.
“I was just doing it because I thought, ‘what would my friends be doing if they saw me doing it?'”
Ms Fowler says the hashtag started to take off when a video of her with her hair in a bun appeared on YouTube.
“It’s a pretty common thing in our culture, it’s just an everyday thing that happens to people, so it’s great to see it getting a lot of attention,” she added.
“But it’s also about being in a creative and positive way.
I just like to have fun and have fun with myself.”
Ms Fowler’s post has received more than a million views.
She said she was inspired by a friend who had used to do a full-on headband with her curly hair and “it’s something that I do to get myself going”.
“I have to be creative, but also just a little bit of fun,” Ms Flowmen added.
“It makes you smile and make you feel good.”
She added that the hashtag also became a great way to celebrate other people who were having fun.
“Sometimes people want to have their hair cut and they want it to look natural, so they want to look really pretty,” she said.
“And that’s really cool.”
Ms Flowman said she decided to start a hashtag after she saw a photo of a friend of hers with her full-bun hairstyle on Instagram, and it was a big moment for her.
“So when I saw that photo of her, I was like, ‘yeah, this is going to work!'”
Ms Floymen said.
She has also received requests for headbands and hats from her friends and family.
“People are going to go crazy,” she joked.
Ms Floyman said the trend started with her friend who used to have a full headband.
“She did a whole bunch of headbands, and she had a lot in the back, so people were like, what are we going to wear?
And then I started thinking about how to make a wig and put it on her hair, so she had to do it,” she explained.
“I’m pretty sure it’s a bit of a trend now.”
Ms Fowler said the hashtag has been a big help for her career, and even helped her gain a few followers on Twitter.
“Twitter has made me feel like I’ve just found a whole new fanbase, so if it helps me get people interested in my career, then I’m happy,” she said.
“You just have to keep trying and keep pushing.
I don’t think I’m going to get anything from it, I just want to keep doing what I’m doing.”
Ms Fowler also hopes the hashtag can inspire other women to do the same.
“Some people are just naturally beautiful and naturally curly and curly is a beautiful colour,” she told Today.
Watch the full Today programme