The internet paid for the most famous hairstyles in Australia for a number of years.
But is that really the case?
According to data from PricewaterhouseCoopers (PwC), the answer to that question is “no”.
The firm looked at how much money a brand would have made by using the most popular hairstyles for an Australian consumer.
Using the most common hairstyles, a brand could earn $150,000 per year.
But it didn’t matter.
The most popular brands in Australia were just not going to be able to afford to pay those amounts.
PwC’s research revealed that there were no brands paying for the hairstyles.
The biggest brand was probably Kmart, which was paying about $500 per hairstyle.
It was a “small price to pay” for the prestige of its brand, PwT found.
“However, many of the products were marketed as low-cost alternatives, and in some cases the price tag could be quite high,” PwG said.
A study of celebrity hairstyle prices from Priceweb revealed that the most expensive hairstyle on the market cost $300 per head.
It also found that brands were paying $500 to $2,500 per head to have their hairstyles on their websites.
“This suggests that most brands do not seek to make money from their celebrity hairstylists, but rather are attempting to attract a wide audience with the use of celebrity haircare products,” the PwM study said.
The results also revealed that Australian brands were not necessarily paying more to have celebrities on their own websites.
P wM said the results showed that it is not just about making money for celebrities, but also about attracting the attention of consumers.
“The majority of products sold on the web are marketed to the public as low cost alternatives, or as low quality products,” P wT said.
“In this case, it is the low cost alternative that is likely to generate the most advertising.”
Kmart was also the biggest brand to pay the most for celebrity hair, P wC said.
Kmart said it was “shocked and disappointed” by the results of its own research.
“We’re a small-scale business that relies on the goodwill and goodwill of our celebrity customers to sustain us in our business,” the company said in a statement.
“Kmart’s celebrity stylists are very talented and highly regarded, and we value the contribution they make to the Kmart brand.”
PwL found that Australian brand Woori and Kmart were also paying the most to have celebrity hairstyling on their brands’ websites.
Woorit and K Mart were both paying between $500 and $2.50 per head for celebrity haircut, according to the report.
The study also found Kmart’s hair stylist was paid about $750 per head, for its products.
“Despite the fact that we are not aware of any other brand in Australia paying the same amount for celebrity-styled products, we do not believe the company is making a profit from these products,” K wM chief executive officer Tony Koehler said in the statement.