A new trend has swept through the beauty industry, and the name they’re giving it is not what they want you to think.
Alex Roldan, who runs the online salon Alex Rolda, has been selling his services as a hair salon for several years.
But the real Alex Roaldan hairstylist is a different story.
A man named Alex Roaldo was arrested in 2015 after he allegedly had sex with at least four women in a bid to get them to pay him more money.
He is now facing up to 40 years in prison.
He’s been charged with three counts of sexual assault and two counts of carnal knowledge.
According to a court affidavit obtained by CBC News, Alex Roalde is the son of a prominent Nigerian-Canadian businessman.
At first, Alex was believed to be a hairdressing salon owner, but police have now uncovered a far more sinister operation.
They allege he worked to recruit Nigerian girls to come to Canada to meet a man named Olukotu.
The undercover officers allegedly made the undercover recordings in a hotel room, and then allegedly brought the girls to Canada for sex, before moving them to an undisclosed location.
One of the girls was later raped.
Alex Rolde is also facing two counts under the Sex Offender Registration Act.
Olukotsi was charged with two counts, one for conspiracy and one for sexual assault.
“This is a case of sexual exploitation of a minor,” said Const.
John Rennie, the head of the Toronto police sex crime unit.
“And, in fact, it’s a very serious matter.”
Alex was also allegedly the man behind a similar operation involving four Nigerian girls, who he also allegedly recruited.
He has been charged under the Criminal Code with two additional counts of rape and one count of sexual contact.
In all, the women have been charged for a total of five counts of sex trafficking, and have all pleaded not guilty.
The allegations against Alex Rolda are also serious.
When CBC News asked Roalde’s lawyer for comment, a spokesperson for the Crown referred all questions to Alex’s lawyer.
We will update this article as more information becomes available.
Want to keep up with the latest crime coverage?
Click here to get breaking crime news, ongoing trial coverage and details of intriguing unsolved cases in the True Crime Newsletter.